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International Journal of Latest Technology in Engineering,
Management & Applied Science

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Muslim Girl’s Education: A Critical Study of Ismat Chughtai‘s ‘A Life in Words

Autobiography is one of the best the suitable genres to study the Muslim women’s experiences of their life. This genre is chosen by women to express their deference and resistance. Ismat Chughtai is one of the famous Urdu writers of India, describes her childhood in a large Muslim family and also focuses on the discrimination showed between boys and girls in family and in the society. This paper critically examines how Muslim girl’s education is effected by region, religion gender discrimination through the autobiography of Ismat Chughtai ‘A Life in Words’. The autobiography describes various situations prevailed in the Muslim household and society in the pre independent era. Gender discrimination, religion and region have effected girls’ education adversely. The Gender discrimination did not allow girls to be treated equal to boys to get education and the religion has put them behind Purdah. The Islamic society of U.P forced her father to withdraw his daughters from the school.

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BSE SME Exchange and NSE EMERGE Exchange Platforms in India and a Comparison between them

Small and Medium Enterprises (SMEs) in India play a very important role in enhancing the potential and opportunities of entrepreneurs in India. But funding creates various hurdles in its path for the growth. Banks are reluctant to provide loans to them because of the various reasons like information asymmetry, moral hazard or adverse selection effects which create various challenges in front of SMEs to generate funds. To overcome this problem, government of India, with the help of SEBI, launched two platforms, BSE SME platform and NSE EMERGE platform for the listing of SMEs. But after more than three and a half years of their launch, there is a need to compare their various characteristics. In this study, the various characteristics are compared between both the SME platforms. The SMEs and ITP companies of both the boards are compared which would help to find out where and by which characteristic a board is lagging behind. The various characteristics include the share prices, market capitalization, market turnover, PE ratios and proportion of companies reporting losses. In this study, we will study about both the SME platforms with their listing requirements, benefits of listing various challenges existing for the entry in exchange and also to provide some suggestions to overcome those challenges. The data structure for the study is based on the official publication of annual reports, and other reports like daily trading reports, ITP bhavcopy, financial reports of the companies listed on the exchanges and the share prices of the listed companies from the official websites of both the platforms. For the data collection the census method has been adopted where all the SMEs and ITPs are considered. Simple tabular approach has been used for the analysis of the data. The findings indicate that BSE SME exchange has well diversified companies on the basis of market cap and most of the companies listed on it are healthier in general. Whereas, most of the companies on the EMERGE platform are reporting losses. But even after that its market turnover has improved in the recent year than that of its rival exchange. Moreover, the BSE SME companies have lower share prices in general. This research has focused on the Indian SME Exchange platforms and analyzed the various dimension on these platforms both quantitatively and qualitatively and on different levels. It will create awareness among the entrepreneurs, SMEs and investors and will help them to choose the best platform according to their needs.

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A Case Study of HDFC Bank: Measuring Employee Empowerment Using Demographics

We are in globalised economy and in this globalised competitive environment the most important and unique factor is its manpower. So it is said that the success of any organization is fully dependent on its human resource. Banks also follow this principle. This study is conducted to understand employee empowerment status in respect of various demographic factors such as age, income , qualification, education and many more. It is assumed that a satisfied and happy employee is the biggest resource of any organization . Bank is a service based industry and its employees are responsible for its huge productivity and profitability. Empowered employees work with positivity and takes decision more confidently which results better. But status of employee empowerment is still a question , so this study is initiated to understand the level of employee empowerment in HDFC Bank of New Delhi. Some dimensions which are considered here are like leadership , motivation, performance , job satisfaction , issue of control , employee participation with demographic factors like age, income, education, gender , designation. The study used independent sample t-test to find the variation, if any among overall employee empowerment level with different demographic factors . Data is collected from 220 respondents and it results that employees are satisfied and feels that the organization support employee empowerment.

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A Study on Working Capital Management of Aviation Industry with Specific Reference to Spicejet Airlines

A well designed and implemented working capital management provides significant contribution to a firm’s profitability and helps to maintain liquidity powers. The purpose of this study is to assess working capital adequacy and its impact on profitability; and to investigate the relationship between profitability and liquidity of firms. Working capital refers to the firm’s investment in short term assets. The management of working capital is important to the financial health of business of all sizes. The amounts invested in working capital are often high in proportion to the total assets employed and so it is vital that these amounts are used in an efficient way. The management of working capital affects the liquidity and the profitability of the corporate firm and consequently it’s net worth (Smith, 1980). Working capital management therefore aims at maintaining a balance between liquidity and profitability for conducting day to day operations of the business concern. Inefficient working capital management not only reduces the profitability of business but also ultimately lead to financial crises, Chowdhury and Amin (2007). The study aims to provide empirical evidence about the effects in current assets and current liabilities of Spicejet Airlines, Limited.

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A Study on Job Description and its Effect on Employee Performance: Case of Some Selected Manufacturing Organizations in the City of Pune, India


Accordingly Brannick et al. (2007), job descriptions is an instrument used by the people who does not know accurately how to perform the job. So, to make employees perform their jobs well there has to be a clear and specific job description. Therefore, many organizations are working hard to make sure that job descriptions that they have are effective in term of productivity and in achieving the organization’s objectives. For these reasons, many researchers conducted many study to assess the effects of job description for the success of the organizations. As, in the fast changing world there are many changes in the nature of working environment and technology, and so the job description should be adjusted to incorporate the changes.
Therefore, this study focuses on the assessment of the role of job description in determining the employee performance particularly in some selected manufacturing organizations in the city of Pune, India. So, far it will use different concepts and practices in relation to job description and its effects on employees’ performance.

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Leadership Styles of Women Entrepreneurs a Study on Academic Institutions in Guntur Region

Entrepreneurship is one which enables the person to make wonders, innovations for the development of Nation along with Individuals improvement in all the aspects like economy, social, cultural etc.. It is identified that as a source of creation of jobs, it is the right way of utilizing the nation resources. Entrepreneurship that dependents on the personality and person 's capability i.e. entrepreneurial skills. Entrepreneurship has been criticized with gender difference since days along. All the way it is impossible to lead the society without women business is not an exception for it. Many studies said that these entrepreneurial skills are varying from one to one especially from men to a woman that is the reason why this paper aims to study the managerial skills of the women. The main objective of the paper is to understand the leadership qualities of women entrepreneurs of academic Institutions in Guntur region. Researcher collected data from women entrepreneurs of academic institutions in simple random manner with the constructed questionnaire and collected 80 samples. Analysis clearly showed thatwomen they are having wide variety of leadership skills and they are struggling to implement those variety skills.

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A Study on the Impact of Marketing Strategies on Customer's Preferences of Investments with the Banks in Indore City

Over the past years, it has been observed that clouds of trepidation and drops of growth are two important phenomena of the market, in order to overcome this situation marketing strategies plays an important role to increase the customer base for the banks. It provides the awareness to business customers about their products and services and explains the benefits of using their products and services so that they can deliver the best to their customers. For example a hotel chain that sources its raw material from a quality raw material supplier ensures that it will deliver good food and services to end user. The pre and post liberalization era in India has witnessed various environmental changes which directly affects the aforesaid phenomena. It is evident that post- liberalization era in India which in the middle of 1990-2000 has spread new colors of growth, but simultaneously it has also posed some challenges. As per the above discussion, we can say that the biggest challenge for the banking industry is to serve the mass and huge market of India. This paper attempts to present the impact of marketing strategies on customer preference of investments with banks. The findings of the study indicate the positive approach as the results arrived after data analysis revealed that there is a significant impact of marketing mix strategies on the sales growth. It indicates public sector banks equally offers all the modern banking services but only needs to generate more users through providing effective responses of customers dilemma through direct communication at the point of sales, which helps to better inform and educate the customers.

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Efficiency of Indian Stock Market: A Study from National Stock Exchange

The efficient market theory states that the share price fluctuations are random and do not follow any regular pattern. Mean while technical analysts see meaningful patterns in their charts. Hence the question arises that whether investors can predict future share prices and gives an opportunity for earnings ? Many studies of the market analysts have proved the weak form of the EMH. The type of information used in weak form of Efficient Market Hypothesis is the historical prices. Everyone has access to the past prices; even though, some people can get those more conveniently than others. Informational efficiency is the measure of swiftness with which the market reacts to new information in the form of economic reports, company analyses, political statements and notification of the Industrial policy. The Semi strong form of the efficient market hypothesis states that the security price adjusts rapidly to all publicly available information like earnings of corporate, dividend, bonus, stock splits so on. The study analyses whether current security prices reflect all the historical information, whether future prices can be predicting by analyzing past prices and whether all public information is reflected in the security prices? The study on Market efficiency is conducted for NSE 50 stocks and Nifty for the period of 3 years. From the study it is understood that Indian Stock Markets are efficient in Both Weak & Semi-strong form.

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Work Life Balance Policies, Practices and Its Impact on Organizational Performance

Work life balance practices are deliberate organizational changes in programs or organization culture that are designed to reduce work life conflict and enable employees to be more effective at work and other roles. This paper mainly focuses on understanding how organization’s ‘Work life balance’ policies assist employees in balancing their work and life responsibilities and also provides an indication on how the organization policies could be improved and how these policies when applied to all workers can be considered strategic human resource management that can translate into improved individual and organizational performance..

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Physician’s Acceptance of Teledermatology Services: An Empirical Study

The conventional focal point of health services research has been on non-information communication technology usages but now with the adoption of ICT, more physicians are able to access these telemedicine services in particular related to teledermatology system. In accumulation, such tele-services are stern for improving patient-to-doctor communication expediency and maintaining a excellent affiliation. The purpose of this study was to identify the factors that determine physician’s acceptance of teledermatology services. In this study a research framework was examined to find out the applicability of the Technology acceptance model (TAM), in explaining physician’s decisions to accept the teledermatology system, in the health care context. For this purpose, the original version of the TAM Model, which included perceived usefulness, perceived ease of use, attitude towards usage, and usage intentions, is taken into consideration. The results stress the special importance of attitudinal factors i.e. attitude towards usage and perceived usefulness in determining physicians’ intention to use teledermatology systems. Physicians’ perceived usefulness, perceived ease of use are factors affect the attitude towards the use of the teledermatology system. The findings of the study can provide insights and implications relevant to technology acceptance research and teledermatology management in general.

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Social Media: Changing the Way Businesses Interact and Engage Customers

The social media has changed the way individuals communicate and how the world conducts business. Facebook, Twitter, YouTube, Instagram, LinkedIn and many other such platforms have emerged as megaphones. And all these are complimenting and amplifying the performance of other elements of communication mix used by companies. Social media now has become an integral part of integrated communication mix. The appearance of Social Media has gotten amazement, experimentation and customary promoting correspondence. New patterns influenced correspondence as of late, changing the essential angles and demeanors of firms and customers. Numerous organizations trust that their presence on online networking stages is the key fixing to an effective method for action in the web. Be that as it may, these new inclinations involve nearsightedness in procedure for organizations that don't incorporate these devices.
From another outlook, it grants of the expansion of promoting correspondence opportunities both in a business-to-business (B2B) and a business-to-customer (B2C) angle. Online networking bolsters firms to reexamine the conventional restricted correspondence stream of their advertising messages. Hence, business performing artists need to consolidate another, intelligent correspondence stream into their promoting system. In such a domain, clients can make, adjust, share and examine a huge piece of substance on the web. In our exploration, our point is to upgrade the importance of online networking marvel as a device, which can affect an organization's execution, deals and notoriety level also. Additionally the organizations are utilizing online networking as a vital device to availability to their customer. Be it HUL,P&G, ITC or some other company, all have embraced social networking advertising as their correspondence blend system.The present paper is an attempt to understand the role of social media in communicating with the target customers through various interactive and engagement strategies used by companies. This paper is an effort to put forth implementation, execution and outcomes generated of some social media marketing strategies used by various brands in different product categories.

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Priority Sector Advances and Its Share in Development of Weaker Sections by Scheduled Commercial Banks in India

According to recent Human Development Index released by United Nations Development Programme (UNDP), India ranked at 130th position out of 188 countries. When compared to last year data India's rank was 135 according to the 2014 report. For this Sliding Up there are many reasons, along with consideration of Economically Weaker Sections (EWS) and Below Poverty Line (BPPL) Segment by the Central Government and Reserve Bank of India (RBI).
Priority Sector lending has become an important component of national agenda for RBI after nationalization of Banks to develop the EWS and BPL segments. Over the years there are many changes undergone through this concept with several new areas and sectors being brought within the purview of this sector. Priority Sector Lending is an important role given by the RBI to the banks for providing a specified portion of the bank lending to few specific sectors like Agriculture, Allied activities, Micro and Small Enterprises , Rural housing, Students for Education, Women Development, Pavement Dwellers, Small Scale Sectors and other Low income Groups. Along with this category RBI recently attached some other Categories like: Medium Enterprises, Social Infrastructure and Renewable Energy will form part of the Priority Sector, in addition to the existing categories, with a cap of 15% to total outstanding. This study of this paper is to evaluate the Priory Sector Advances and its Share in total credit by Indian Banks for better understand of banks role in economy growth along with ground level sectors development.

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Impact of Soft Skills Training Versus Technical Skills Training on Work Efficiency of Professionals - Comparative Analysis

Emphasis has been rising over past few years for organizations to be able to more stringently cross-examine the return on investment of the training and development they offer to employees. Soft skills training such as public speaking can be seen as a "good to have" rather than an essential element, and hard / technical skills like programming & quality check are often seen as a box ticking exercise, not always followed up in the workplace to assess effectiveness.
Approach of companies is changing. Companies certainly realize the employees training & development is an essential part of organization development. Possibly this is the reason, like budget for recruitment, branding, marketing, maintenance etc., there is something called “Training budget”. This budget needs to be divided into categories of skills, considered to be mandatory, for employees to function effectively in that company.
Major challenge is to evaluate where to focus more – Soft skill or Hard / technical skill.
This research paper lists down 100s of soft & technical skills that various organizations demand. It aims to bring comparison between tangible and non-tangible gain via soft skill training versus technical training. Also, it puts across certain points about how & why trend is shifting from soft skills to technical skills.
Researcher wants to convey his some of the ideas that can increase companies‟ productivity by remarkable percentage withoutany hefty investments. This is a remedy especially for those companies (SMEs, Start-up, etc.) that are running on threshold income and always want to reduce cost.

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Various Green Marketing Variables and Their Effects on Consumers' Buying Behaviour for Green Products

“Green” is the word of the day. The government, companies and consumers in general know the importance of the environment and the contribution done by all to degrade it. It becomes very much crucial now to alter the way of living to save the existence of our own. And marketing can do wonders to bring this change. What is required is to identify the needs and wants of consumers and the variables which affect them the most.
This paper identifies those variables and the effect of each on consumer’s green buying behaviour. There are eight such variables namely eco-labels, eco-brands, environmental advertising, environmental awareness, green product, green price, green promotions and demographics. Each variable is equally significant for the green marketer. He should know which variable to emphasize more as per the market segment he is concentrating. This paper gives a vivid description of each variable..

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Exploring the Effect of Demographic and Other Variables on Investor Risk Tolerance Propensity

Understanding financial risk tolerance and determining an individual’s willingness and capacity to take on risk is an essential part of financial and indeed economic planning. Increasingly planners draw on the behavioral economics literature. Determining a client’s financial risk tolerance is a crucial part of the investment management process. In assessing the risk profile of a system or individual, it is generally seen that there are four main inputs (1) goals, (2) time horizon (3) financial stability, and (4) risk tolerance (Garman & Forgue, 1997). The final input, risk tolerance, is one of a more subjective than objective nature and thus is much more difficult to measure. Although countless attempts have been made to come up with a more precise quantitative measure for this final input, there is no one size fits all approach to measuring risk tolerance and such it has attracted a high level of interest among a range of schools of thought worldwide and merits further insight and investigation.

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Business Process Control Planning

In this paper we are talking about the Monitor and Control phase of the project which comes before project closure.


If your project has successfully entered the Monitor and control phase you have to make sure that you maintain this stability, here are some suggested ways to protect you’re hard won gains.

* Policy Changes – Which corporate policies should be changed as a result of the project – have some policies become obsolete are new policies needed.

* New Standards- Did the project bring the organization into compliance with a standard. if so having the company adopt the standard might prevent backsliding, there are standards like ISO, ANSI, ASTM etc. from which you can take your pick.

* Modify procedures-procedures describe the way things are supposed to be done , since the project produced better results we can find the best suited procedure which has resulted in better modification or change.

* Change Manufacturing Planning-An organizations manufacturing plan describe in detail how a product is to be processed and produced. Often the Six Sigma team will discover better way of doing things.

* Modify training-personnel need to become familiar with the new way of doing things. Be sure all employees are retrained. Evaluate the existing training materials and revise them as necessary.

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“Viticulture and Vinification” Two Fundamentals in Promotion of Wine Tourism In India

With world economy struggling in its way and looking for alternative options, India’s wine tourism is poised to achieve a great boost if right direction and promotion are given. Even though wine production has a long history in India, there has not been much of growth in this Industry for a long time until recently, where some results are surfacing. This paper explores tourism opportunities in promoting viticulture and vinification as a tool for development of wine tourism which in return has a wider capacity and capability to bring economic growth and employment in the current scenario. The irony today is that we do not promote vinification (production of wine from grapes) instead we promote import of wine from different parts of the world. Whereas we have physiological diversity that suits the flourishing of viniculture at home grounds. Promotion of wine tourism in India will have a long term benefits in terms of economic growth, job potential and international recognition as a ‘wine producing country’ With world looking at India, there are many job openings that can flourish Indian job market. Many foreign companies are either already existing or eager to enter Indian market. We have large numbers of emerging domestic market in metro cities and international clients. To cater these potential customers we are in dire need of quality professionals for current and future job market in Hospitality Industry. With the promotion of wine tourism, F &B service professionals with right skills are needed to deliver required service. In the current scenario where people have started to use spare money and time, there is a wide scope of introduction of wine as a drink with food in general masses. As we have burgeoning middle class with spare money and time, there is big market to cater at home front. The process of preparation, production, storing and service of wines itself involves lots of employment opportunities and economic potential. With cheap labour in India we can do lot more than developed countries of west and give good competition in quality and price for the production and preparation of quality wines. India can certainly be favourite outsourced destination for production of quality grapes for wine production and even become producers of finest wines. As vinification requires professionals to prepare wine hence promoting vinification will enhance many outlets for source of wine as a drink along with dinner, rather than spirits. Once the difference of spirits and wine is established, we will see a lot of demand for wines.
Hence viticulture & vinification can bring International recognition to Indian wines and due to cheap labour India will see a boom in wine tourism. At the same time we will require enormous amount of professionals to cater to these needs thereby providing jobs to locals and improving economy.

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Financial Well-being of Auto Drivers in Bangalore – A Study Conducted under Research Promotion Scheme of AICTE

Auto drivers play an important role in towns and cities in India. They complement the public transportation facilities to a very great extent. Many people get into this profession with hope of earning a decent income for the benefit of themselves and their families. However, the lives of auto drivers is one of financial struggle with low earnings and savings. The current paper attempts to know the reasons for choosing to drive auto rickshaw. It also delves into finding the relationship between education and different aspects of financial well-being.

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Determinants of Utilization of Services under Family Welfare and Healthcare Schemes of Government of Rajasthan: A Study of Rural Areas of Western Rajasthan

Improving on the health indicators in Rajasthan still remains a big challenge for government in spite of all efforts and expenditures. Indicators like Total Fertility Rate, Infant Mortality rate and Maternal Mortality Ratio of the state that is 3.1, 55 and 318 (SRS 2007 - 2009) respectively; are still higher than the National average. The Sex Ratio in the state is 926 (as compared to 940 for the country). Comparative figures of major health and demographic indicators also clearly show that Rajasthan is lagging behind the average national performance. In last two decades Government has launched several initiatives in the field of family welfare and healthcare like Janani Suraksha Yojna, Primary Health Centres, Community Health Centres, Asha Sahyoginis, Jan Mangal Yojna etc. The present study focuses on detecting the key areas that require improvement for proper implementation of the healthcare and family welfare schemes. The study reveals that people have an inclination to avail benefit of the government facilities but several factors were identified as barrios. Apart from illiteracy, lack of awareness and psychographic barriers, the main determinants affecting the utilization of Government facilities included lack of infrastructure, improper disbursement of incentives, lack of trained staff at Health Centres and indifferent behaviour of the healthcare staff. In some of the remote areas and micro interior places, transport facilities also played a significant role. The discussion and recommendations highlight the fact that Government of Rajasthan has to re-design the implementation of its initiatives to yield the desired outcomes.

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