Indian Multiplex: Drivers for Growth in Tier-2 and Tier-3 Cities

Abstract: – Being India is one of the highest spending and fastest growing advertising market globally, has a wide scope for expansion of multiplexes. The Indian market is currently dominated by the four major players in multiplexes. A multiplex is a multi-screen entertainment complex projecting different films in same time under one roof with other supporting businesses such as food courts, shopping, video games, etc., Indian cities are classified based on the size of population, income levels, infrastructure in X, Y, Z categories. There is more room space for development of multiplexes in tier-2 and tier-3 cities as people from different streams with capability in spending amount for recreation are ready to enjoy the experience of multiplexes. There are key benefits to look for tier-2 and tier-3 cities in business development and drivers for growth are discussed in this paper.

Key Words: Multiplex, Entertainment, Cities, Recreation, Growth Drivers.

I. INTRODUCTION

Multiplexes are being the significant growth opportunity for the film industry. India is in need of 20000 screens to cater the needs of entire movie viewing population. But only 2000 screens across the country are available as of now.
Being India is one of the highest spending and fastest growing advertising market globally, has a wide scope for expansion of multiplexes. The Indian market is currently dominated by the four major players in multiplexes. Of those, PVR Cinemas leading with 516 screens followed by INOX Leisure limited with 420 screens, 341 screens by carnival cinemas and Mexican chain Cinepolis positioned with 215 screens.

A multiplex is a multi-screen entertainment complex projecting different films in same time under one roof with other supporting businesses such as food courts, shopping, video games, etc., In olden days people use to watch a movie in the evening or in selected show timings of maximum four shows a day. Time being, it has been changed with the emergence of multiplexes as people can go and watch movies at about anytime and find something to watch. It is not so simple to just watch a movie and come back home now-a days. During weekends people especially prefer to shop, eat and play along with watching movies.

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