Indian Multiplex: Drivers for Growth in Tier-2 and Tier-3 Cities

Abstract: – Being India is one of the highest spending and fastest growing advertising market globally, has a wide scope for expansion of multiplexes. The Indian market is currently dominated by the four major players in multiplexes. A multiplex is a multi-screen entertainment complex projecting different films in same time under one roof with other supporting businesses such as food courts, shopping, video games, etc., […]

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