A Conceptual Study on the Factors Influencing Consumer Buying Behaviour towards Indigenous White Goods Brands. International Journal of Latest Technology in Engineering Management & Applied Science, [S. l.], v. 14, n. 4, p. 555–562, 2025. DOI: 10.51583/IJLTEMAS.2025.140400058. Disponível em: https://www.ijltemas.in/submission/index.php/online/article/view/1899.. Acesso em: 17 may. 2025.