INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING,  
MANAGEMENT & APPLIED SCIENCE (IJLTEMAS)  
ISSN 2278-2540 | DOI: 10.51583/IJLTEMAS | Volume XIV, Issue XII, December 2025  
Consumer Satisfaction Towards Fast Track Watches with Special  
Reference to Madurai City  
1 Dr. Dayana Amala Jothi, MBA., M.Phil., Ph.D, PGDHRM; 2 Dr. Amali Arockia Selvi, ME., MBA.,  
Ph.D  
1 Head & Asst.Prof. of Commerce, Morning Star Arts & Science College for Women (Affiliated to  
Alagappa University), Pasumpon, Kamuthi  
2 Principal & Assistant Professor, Morning Star Arts & Science College for Women (Affiliated to  
Alagappa University), Pasumpon, Kamuthi  
DOI : https://doi.org/10.51583/IJLTEMAS.2025.1412000018  
Received: 13 December 2025; Accepted: 20 December 2025; Published: 27 December 2025  
ABSTRACT  
Satisfaction is the customers fulfillment response. It is a judgment that a product or a service feature, or the  
product or service itself, provides a pleasurable level of consumption related, fulfillment. In minimal technical  
terms, this definition can be translated to mean that satisfaction is the customers evaluation of a product or  
service in it . It is also important to recognize that, to measure the customer satisfaction at a particular point of  
time as if it were static, satisfaction is a dynamic, moving target that may evolve over the time, influenced by a  
variety of factors. Particularly when product usage or the service experience takes place over the time,  
satisfaction may be highly variable depending on which point the usage or experience cycle is focused on. This  
study focused on the customer satisfaction towards Fasttrack watches within Madurai district.  
The researcher followed convenience randam sampling method to collect data from 50 respondents. The  
researcher found that Majority of the respondents are aware about the various range of products provided by  
Fastrack watches through advertisements. The researcher also suggested that In order to improve its sales, ad  
promotion should be taken care, excellent customer care should be provided and also it should reduce its service  
time. The researcher concluded that gaining and maintaining consumer preference is a battle that is never really  
won. Continued and consistent branding initiatives that reinforce the consumers purchase decision will, over  
time, land the product in consumer preference sets. Attaining and sustaining preference is an important step on  
the road to gaining brand loyalty.  
Keywords: Customer Satisfaction, Brand Loyalty, Fast track watches, Product quality  
Objectives of The Study  
To understand the existing product quality in Fastrack watches.  
To investigate whether the product quality of Fastrack watches is capable of addressing all demands  
made by customer.  
To identify the difference between Expectation & Perception of customers in product quality offered by  
Fastrack watches.  
To understand about the customer satisfaction for Fastrack watches.  
Significance of The Study  
The watch industry is in the current scenario is booming and undergoing a rapid growth. The emergence of new  
generation private and foreign watches in the Indian watch market has raised the competitiveness in the industry.  
The study aims at identifying the extent to which the product quality of a watch affects its competitiveness. The  
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INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING,  
MANAGEMENT & APPLIED SCIENCE (IJLTEMAS)  
ISSN 2278-2540 | DOI: 10.51583/IJLTEMAS | Volume XIV, Issue XII, December 2025  
outcome of the study reveals the current perception about the watches rooted in the minds of the customers  
which could be useful in formulating the strategies in future operations of the company, for the attainment of its  
goals in this competitive scenario.  
RESEARCH METHODOLOGY  
The research design indicates the steps that have been taken and in what sequence they occurred. It is a systematic  
and purposive Investigation of facts with an objective of understanding the customer satisfaction for Fastrack  
watches. The methodology that will be applied by the study has been chosen in order to acquire information and  
deduce conclusions about the Customer satisfaction for Fastrack watches. The main purposes of this study are  
to obtain an insight into the problems faced by the Fastrack watches customers in order to propose further  
recommendations for better customer satisfaction.  
Research Design  
Research design is the arrangement of conditions for collection and analyze of data in a systematic manner that  
aims to combine relevance to research purpose with economy in procedure. The research study applied here is  
purely descriptive.  
Sampling Technique  
The simple random sampling method was used for the primary data collection. Simple random sampling is the  
basic sampling technique where we select a group of subjects for study from a larger group. Each individual is  
chosen entirely by chance and each member of the population has an equal chance of being included in the  
sample. The researcher has adopted convenience sampling method for this study. 50 respondents are chosen as  
a sample size for the study.  
Table No:1 Gender of The Respondents  
S.NO  
GENDER  
Male  
NO. OF RESPONDENTS  
PERCENTAGE  
1
2
30  
20  
50  
60  
Female  
Total  
40  
100  
Intrepretation  
The analysis shows that, 60% of the respondents were Male and 40% of the respondents were Female.  
It is clearly understood that the majority of the respondents are male.  
PERCENTAGE OF THE RESPONDENT  
40%  
60%  
MALE  
FEMALE  
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INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING,  
MANAGEMENT & APPLIED SCIENCE (IJLTEMAS)  
ISSN 2278-2540 | DOI: 10.51583/IJLTEMAS | Volume XIV, Issue XII, December 2025  
Table No: 2 Age of The Respondents  
S.NO  
AGE  
Below 25  
PERCENTAGE  
1
2
3
4
38  
42  
14  
6
26 – 35  
35 – 45  
Above 45  
Total  
100  
Intrepretation  
From the above table, it shows that, 42% of the respondents belong to the age group 26 -  
35, 38% of them were below 25, 14% belong to the age group 35-45, only 6% of the respondents were above  
45.  
45%  
42%  
38%  
40%  
35%  
30%  
25%  
20%  
15%  
10%  
5%  
AGE  
14%  
6%  
0%  
BELOW 25  
28-35  
35-45  
ABOVE 45  
Table No: 3 Marital Status of The Respondents  
Gender  
Single  
No. of. Respondents  
Percentage  
62  
62  
Married  
38  
38  
TOTAL  
100  
Interpretation  
It is observed shows that marital status of the respondents. Out of the respondents. Out of the 100 respondents,  
62 per cent of the respondent are single and 38 per cent of the respondent are married.  
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INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING,  
MANAGEMENT & APPLIED SCIENCE (IJLTEMAS)  
ISSN 2278-2540 | DOI: 10.51583/IJLTEMAS | Volume XIV, Issue XII, December 2025  
marital status of Respondents  
70%  
60%  
50%  
40%  
30%  
20%  
10%  
0%  
62%  
38%  
single  
married  
Table No: 4 Educational Qualification of The Respondents  
S.NO  
EDUCATION  
PERCENTAGE (%)  
1
2
3
4
School Level  
Under Graduate Level  
Post Graduate Level  
Others  
34  
50  
14  
02  
100  
Total  
Intrepretation  
From the above table, it shows that, 50% of the respondents were under graduates, 34% of the respondents  
studied up to school level, 14% of the respondents were post graduates and 2% were included in others.  
50%  
50%  
45%  
34%  
40%  
35%  
30%  
25%  
20%  
15%  
10%  
5%  
14%  
2%  
0%  
School Level under graduatepost graduate level Others  
Level  
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INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING,  
MANAGEMENT & APPLIED SCIENCE (IJLTEMAS)  
ISSN 2278-2540 | DOI: 10.51583/IJLTEMAS | Volume XIV, Issue XII, December 2025  
Table No: 5 Occupation of The Respondents  
Occupation  
No. of respondents  
Percentage  
Students  
16  
08  
21  
12  
29  
14  
100  
16  
08  
21  
12  
29  
14  
100  
House wife  
Business  
Govt. Employees  
Private Employees  
Others  
Total  
Intrepretation  
The above table shows that occupational of the respondents. Out of the 100 respondents, 16 per cent of the  
respondents are student, 8% of the respondents are house wife, 21 percent of the respondents are business, 12  
per cent of the respondents are government employee, 29 per cent of the respondents are private employee and  
14 per cent of the respondents are others.  
29%  
30%  
25%  
20%  
15%  
10%  
5%  
21%  
16%  
14%  
12%  
8%  
0%  
Students  
House wife  
Business  
Govt.  
Private  
Others  
Employees  
Employees  
FINDINGS  
Majority of the respondents are aware about the various range of products provided by Fastrack watches  
through advertisements  
Majority of the respondents agreed Fastrack watches and other Titan brands only differ in price range  
Majority of the respondents used the Fastrack watches for more than 1 year  
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INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING,  
MANAGEMENT & APPLIED SCIENCE (IJLTEMAS)  
ISSN 2278-2540 | DOI: 10.51583/IJLTEMAS | Volume XIV, Issue XII, December 2025  
Majority of the respondents agreed that Fastrack watches are affordable  
Majority of the customers use Fastrack watches only, this shows that loyalty of customers enjoyed by  
company  
Study shows that Fastrack watches website have excellent rating and it can be further improved again by  
including detailed information of various vouchers, offers & promotions related to their products  
SUGGESTIONS  
In order to improve its sales, ad promotion should be taken care, excellent customer care should be  
provided and also it should reduce its service time.  
There is so much percentage of customer are dissatisfied with general behavior of customer service  
personnel, so they should be given proper training to improve the quality of service  
Often the product range displayed in the ads are not available in stores, so it should be ensured that  
product ranges are available as soon as possible. Or the website should provide a solution like e-tailing.  
For common doubts & queries suitable recordings can be made. Queries & recommendations can be  
uploaded in website of Fastrack.  
Website of Fastrack can be improved again by including detailed information of new products, offers &  
promotions. It should also provide Customer‗s feedback option while they use online  
CONCLUSION  
On the growing influence of globalization on the Indian watch industry, a number of global manufacturers are  
coming into the Indian watch industry. In such a dynamic environment Fastrack need to be more quality  
conscious since the products offered are almost similar by all the watch manufacturers in the industry. Fastrack  
needs to take serious efforts to make itself competitive and stable in the dynamic market situation by focusing  
on the service quality aspects.  
Gaining and maintaining consumer preference is a battle that is never really won. Continued and consistent  
branding initiatives that reinforce the consumers purchase decision will, over time, land the product in consumer  
preference sets. Attaining and sustaining preference is an important step on the road to gaining brand loyalty.  
Most of the consumers prefer Fastrack watches due to its strong brand image, and the main factor forcing the  
customers to buy Fastrack watch is advertisements through the print and electronic media.  
REFERENCE  
1. A.Simons, Donald B. Irwin and Beverly A. Drinnien 1987 Online article of Maslow‘sHierarchy, Needs  
of Consumer Behavior. West Publishing Company, New York.  
2. Babin, B. J., Darden, W. R., & Griffin, M. 1994. Work and/or Fun: Measuring Hedonic  
Shopping Value. Journal of Consumer Research, 20(4): 644-656.  
and Utilitarian  
3. Barry Marie Seward. (1997). Visual Intelligence: Perception, Image and Manipulation in Visual  
Communication.  
4. J. M. M. Bloemer and H. D. P. Kasper, The complex relationship between customer satisfaction and  
brand loyalty, Journal of Economic Psychology, 16(1995), 311-329.  
5. V. Mittal and W. A. Kamakura, Satisfaction, repurchase intent, and repurchase behavior: Investingating  
the moderating effect of customer characteristics, Journal of Marketing Research, 38(1)(2001), 131-14.  
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