and profit which are involved in the marketing practices in Cachar district, among them 96 unit under the study.

Marketing has an important role to play in the growth and development of underdeveloped economy. A rapid

development of an underdeveloped country it is possible only through the modern techniques of marketing.

Importance of marketing goes on increasing in these countries with every growth in industrialization and

urbanization because marketing is a significant tool for producing the goods and services at large scale and for

selling this production successfully in the market. Marketing is considered to be the most important activity of

all the business activities. It has become a necessity for the successful operation of all other business sources. In

recent years, the functions of marketing have undergone tremendous changes. It is being recognized as a

profession based on a systematic part of knowledge. These changes have increased the liabilities of marketing

in international markets. It exercises a definite and extensive influence on our economic and social life styles.

function successfully. In today’s world, society is accepting much more from business than in the past. Society

demands quality life of product. Integrated business plan and controls are accepted to act as instruments of social

change and these have to be implemented in order to promote maximum public good and welfare. In addition to

economic performance, modern business must demonstrate social awareness of sensitivity and social

performance. Dependence of business on its environment is so complete that the very existence and survival as

well as growth of any organization depend upon its acceptance by the society. If it outlives its utility to the

society it has no place and reason to live. Social responsibility means an intelligent and objective concern for the

welfare of society that limits or prevents individual and corporate behaviour from destructive activities, e.g.

monopoly power, unfair trade practices, environment. Such destructive activities may be immediately profitable

which are most significant in marketing: 1. Matching the product with demand, i.e. customer needs and desires

or target market, 2. The transfer of ownership and possession at every stage in the flow of goods from the primary

producer to the ultimate consumer. Marketing comprises all activities involved in the determination and

response to an ever-changing market environment and orient all parts of the business toward the creation of a

satisfied customer. Marketing encompasses all activities of exchange conducted by producers and middlemen in

commerce for the purpose of satisfying consumer demand

Marketing concept, a philosophy of early 1950 gave marketing a much more important role in business. To apply

satisfied customers. Clearly, the path to profit is not a simple one; all business firms compete within a complex

environment that demands astute management of organizational resources and efforts. Nevertheless, managers

must have confidence that if their material needs by offering quality product at fair prices, their companies will

make money. Similarly, not- for- profit organizations will achieve their financial and other goals if they satisfy

their customer and members. These three points of the marketing concept, which are necessary conditions in

creating satisfactory exchange and in making marketing true philosophy of business

.

Problem of the Study

Marketing managers face the severe challenges:

Budget constraints: A lack of funding or resources can prevent marketers from reaching their goals.

Generating leads: it can be difficult to generate enough high- quality leads to support a company’s goal.

Hiring talent: there are may not be enough resources to meet the high demand for talent.

Data privacy and security: it’s important to ensure that customer data is handled securely and incompliance with

regulations.

Creating engaging content: Marketers need to build brand awareness and recognition.

Proving ROI: Marketers need to prove that their marketing campaigns are providing a return on investment.

Objectives of the study

The main objectives of the study are:

1.To draw the characteristics of the marketing management of social aspects.

2. To enumerate the growth and development of the marketing management of social responsibility.

3. To identify the growing challenges and prospects.

Research Questions

The Proposed study aims to address the following questions:

1. What are the main characteristics of the study area?

level 95%, Margin of Error 10%, Population Proportion 50%. The area of study was conducted in Cachar district

data analysis techniques are descriptive statistics for analyzing the dependence data Chi-square Exact test is used

due to the reason that some of the cells are either zero or less than 5. The report presentation is using tables for

easy grasping the findings.

Marketing has acquired an important place for the economic development of the country .it has also become a

necessity for attaining the object of social welfare as a result of it, marketing is considered to be the most

important activity in a business enterprise while at the early stage of development it was considered to be last

activity

The product concept is somewhat different from the production concept. Whereas the production concept seeks

to win markets and profits via high volume of production and low unit costs, the product concept seeks to achieve

the same result via product excellence- improved products, new products, and ideally designed and engineered

products. It also places the emphasis on quality assurance. They spend considerable energy, time and money on

research and development and bring in a variety of new products. Organization which follows this concept

concentrate on achieving product excellence. They do not bother to study the market and the consumer in depth.

They get totally engrossed with the product and almost forget consumer for whom the product is actually made.

They fail to find out what consumers actually need and what they would gladly accept. When organization

fall in love affair with the product is leads to marketing Myopia because the focus is on the product rather than

on the customer needs.

There is no significant relationship between the Product respondent and Price respondent in Cachar district.

There is significant relationship between the Product respondent and Price respondent in Cachar district

For testing the above hypothesis Chi-square (exact test)

An Analytical study of all the functions of marketing discussed above makes it clear that marketing is very wide

term including all the activities from the discovery of needs and wants of consumers to their satisfaction.

customer satisfaction. Therefore, to survival in-competition. Marketing strategies are developed to achieve the

survival goal

.

Table:5: -Survival for Profit

customers. A corporation is expected to act as a good citizen in a society. Managers act as both businessman and

citizens. They must reconcile the conflicts between the economic responsibility and social responsibility. If

Since the P –value (=0 .000) < 0.05, the Chi- square critical value x

hypothesis (H

It is seen from the above table that High category under profit respondent is the highest Traditional category

From the above findings, it is imperative to test whether Product respondent depend upon the Profit respondent

in Cachar district.

There is no significant relationship between the Product respondent and Profit respondent in Cachar district.

Since the P –value (=0 .000) < 0.05, the Chi- square critical value x

hypothesis (H

Men

Service

Under customer-oriented marketing, serving the demand or customers is the central marketing function. It is the

guaranteed road even to profitability. Profit is the byproduct of customer satisfaction. Modern business is a

vehicle through which man serves society. The concept of service to customers and to society is based on ethical

views of marketing practice. Service customer -citizen is the master key to both survival as well as profits.

(Source: Primary Data)

It is revealed from the above table that Customer oriented category under Service respondent is the highest, High

There is no significant relationship between the Men respondent and Service respondent in Cachar district.

There is significant relationship between the Men respondent and Service respondent in Cachar district

For testing the above hypothesis Chi-square (exact test)