INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING,
MANAGEMENT & APPLIED SCIENCE (IJLTEMAS)
ISSN 2278-2540 | DOI: 10.51583/IJLTEMAS | Volume XV, Issue VI, June 2026
created new jobs, yet wage growth has often lagged behind rising living costs. Financial well-being is therefore
a growing concern for researchers, governments, employers, and financial institutions, as many salaried people
still face financial strain despite steady jobs. Because it reflects a person's ability to meet current financial
obligations while maintaining confidence in future financial stability, financial well-being has become a key
concept in household finance, behavioral economics, and consumer research. According to recent research,
financial well-being encompasses subjective assessments of financial stability, financial confidence, and the
capacity to make decisions that support an acceptable quality of life, as well as objective metrics such as wealth
or income. Higher financial well-being is typically associated with better psychological health, more effective
financial planning, and increased financial resilience (Hernandez-Perez & Cruz Rambaud, 2025).
On the other hand, declining financial well-being is associated with higher levels of financial stress, lower life
satisfaction, poorer mental health, and reduced work productivity (Netemeyer et al., 2018; CFPB, 2015; Diener
& Seligman, 2004). Understanding the factors that affect financial well-being has become increasingly
important for both academic study and public policy as households face rising living costs (OECD, 2020; World
Bank, 2022). The impact of rising living costs on household financial decision-making is one of the most
important effects (ILO, 2023; Lusardi et al., 2020). Households constantly distribute their limited financial
resources among conflicting demands, such as daily consumption, housing, healthcare, education, savings, debt
repayment, insurance, and long-term investments (Deacon & Firebaugh, 1988; Goldsmith, 2012). These
choices are typically influenced by available income and financial objectives in stable economic times (Keynes,
1936; Friedman, 1957). However, households are often forced to adjust budgets, defer discretionary spending,
reduce savings, seek additional income, and reevaluate long-term financial goals during periods of persistent
inflation and economic instability (OECD, 2022; World Bank, 2022; Mishkin, 2019). These adaptive financial
behaviors show that making financial decisions at home is not just an economic activity but also a behavioral
and social process shaped by personal beliefs, work circumstances, family obligations, and shifting economic
conditions (Thaler, 1999; Xiao, 2016; Becker, 1981).
In India, the rising cost of living is increasingly evident (Reserve Bank of India, 2023; World Bank, 2022).
Despite ongoing economic growth, rising employment, and higher household incomes (OECD, 2020; ILO,
2023), inflation continues to diminish purchasing power across income groups. The costs of housing, children's
education, healthcare, transportation, digital services, insurance, and other essential household needs are rising
for working professionals in both the public and private sectors (National Statistical Office (NSO), 2022; RBI,
2023). For many middle-class families, regular salary increases do not keep pace with rising living costs,
prompting a reassessment of financial priorities and the adoption of new household management strategies
(NCAER, 2021; OECD, 2022). Consequently, understanding how working professionals perceive their
financial security and adjust their financial decisions amid changing market conditions is increasingly important
(Lusardi et al., 2020; Xiao, 2016).
In Uttarakhand, where geographic diversity, urbanization, tourism-based economic activity, and a range of
employment prospects create distinct household financial conditions, the issue is especially pertinent
(Government of Uttarakhand, 2022; NITI Aayog, 2021). Costs for housing, children's education, healthcare,
transportation, digital services, insurance, and other essential household needs are rising in major cities such as
Dehradun, Haridwar, Haldwani, Rudrapur, and Rishikesh (RBI, 2023; NSO, 2022). However, households in hill
regions often face additional costs related to transportation, accessibility, and the availability of essential services
(Planning Commission, 2013; NITI Aayog, 2018). These geographic features suggest that working
professionals' financial experiences in Uttarakhand would differ from those documented in India's cities,
underscoring the need for context-specific research (Kumar & Subramanian, 2020; Mehta & Shah, 2019).
The existing literature has significantly advanced our understanding of consumer finance, household financial
behavior, financial literacy, and financial well-being (Brüggen et al., 2017; Lusardi & Mitchell, 2014; Xiao &
O’Neill, 2016). Numerous studies show that income, financial knowledge, saving habits, debt management, and
financial planning positively affect financial well-being (Netemeyer et al., 2018; Kempson et al., 2017;
OECD, 2013). The effects of inflation and economic uncertainty on household spending, consumption patterns,
and financial resilience have also been examined (Mishkin, 2019; World Bank, 2022; OECD, 2022).
Nevertheless, most of these investigations have employed quantitative research methodologies, including