The Role of Branding in Agricultural Products: From Farm to Shelf
Article Sidebar
Main Article Content
Abstract: In an increasingly competitive global marketplace, the agricultural sector faces significant challenges in differentiating its products and capturing consumer attention. Branding, traditionally associated with manufactured goods, is gaining prominence as a crucial strategy for agricultural producers and distributors. This paper explores the evolving role of branding in agricultural products, examining its impact at various stages of the supply chain, from the farm to the retail shelf. We delve into the benefits of branding, including price premiums, enhanced consumer trust, and improved market access. Furthermore, we analyze the challenges associated with building strong agricultural brands, considering factors such as product variability, traceability, and the need for authentic storytelling. Finally, we discuss strategies for successful branding in the agricultural sector, emphasizing the importance of quality assurance, provenance, sustainability, and effective communication.
Downloads
References
Branding of local farm products to become Agricultural Self-reliant Harshita Rajput, Sukanya Ghosh and Rini Labanya Vol.2 Issue-8, APRIL 2022 (e-ISSN: 2582-8223)
The Usefulness of Branding in Agricultural Marketing by Claudiu-Cătălin MUNTEANU
Remanufacturing for the Circular Economy: An Examination of Consumer Switching Behavior- Benjamin T. HazenDiane A. Mollenkopf
Branding of agricultural commodities/products for adding value – Dr. Shubhangi Salokhe-international conference on recent innovations engineering applied Science and management ISBN: 978-93-86171-64-1
Bnlsna, N. (23>>). N@RG-BU] GLE]] GL GLJGN[G]GFL 2323, Glterlntgflna Ofurlna fkDuatgjgsmgpaglnry Resenrmh, > (2), ;2-02.
Hngdgj, Z., Rgxig J nlj Jnrjni R.N. (23>2). Brnljgl` ns n strnte`y kfr dnrietgl` n`rgmuature nlj n`rf- bnsej gljustry prfjumts, Emflfdgm nlj Zemhlfaf`y Dnln`edelt Revgew, 0, =0-:8.
This work is licensed under a Creative Commons Attribution 4.0 International License.
All articles published in our journal are licensed under CC-BY 4.0, which permits authors to retain copyright of their work. This license allows for unrestricted use, sharing, and reproduction of the articles, provided that proper credit is given to the original authors and the source.