Changing Patterns of Gold Investment: A Comparative Study of Gen-Z and Older Adults
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In India, gold has long been regarded as a secure and dependable investment. New methods of purchasing gold have been made available by digital platforms in recent years, drawing in younger investors. The preferences of Gen-Z and older adults with regard to physical and digital gold are compared in this study. The study assesses their degree of awareness, the rationale behind selecting a specific form, and the influence of digitalization on investment choices. A questionnaire is used to gather primary data, which is then subjected to basic statistical analysis. The results show a distinct generational gap in gold investment decisions.
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References
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World Gold Council – Gold Market Reports: https://www.gold.org
Reserve Bank of India – Financial Market Data: https://www.rbi.org.in
Securities and Exchange Board of India (SEBI) – Investor Education Resources: https://www.sebi.gov.in
Government of India Digital Gold Information (Fintech and Investment Portals): https://www.india.gov.in
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