Changing Patterns of Gold Investment: A Comparative Study of Gen-Z and Older Adults
Authors
Dr. Nilesh T. Waghmare
Assistant Professor, Department of Accountancy and Costing, Symbiosis College of Arts and Commerce, Senapati Bapat Road, Pune – 411004. (IN)
Article Information
DOI: 10.51583/IJLTEMAS.2025.1412000042
Subject Category: Commerce and Management
Volume/Issue: 14/12 | Page No: 465-473
Publication Timeline
Submitted: 2026-01-01
Published: 2026-01-01
Abstract
In India, gold has long been regarded as a secure and dependable investment. New methods of purchasing gold have been made available by digital platforms in recent years, drawing in younger investors. The preferences of Gen-Z and older adults with regard to physical and digital gold are compared in this study. The study assesses their degree of awareness, the rationale behind selecting a specific form, and the influence of digitalization on investment choices. A questionnaire is used to gather primary data, which is then subjected to basic statistical analysis. The results show a distinct generational gap in gold investment decisions.
Keywords
Digital Gold, Physical Gold, Gen-Z Investment, Traditional Investors, Fintech, Investment Behaviour etc.
Downloads
References
1. Garg, Soniya. An Evaluation of Investor Acceptability for Physical Gold Using Classification Models. 2021. [Google Scholar] [Crossref]
2. Verma, Narinder; Negi, Y.S.; Shukla, Rakesh Kumar. Household Investment Preferences for Gold and Gold ETFs in Himachal Pradesh. 2020. [Google Scholar] [Crossref]
3. Sudindra, V.R.; Jetty, Gajendra Naidu. Is Sovereign Gold Bond Better Than Other Gold Investments? 2019. [Google Scholar] [Crossref]
4. Godbole, Swati S.; Arekar, Kirti A. Factors Influencing Gold Buying Behaviour of Retail Consumers in India. 2016. [Google Scholar] [Crossref]
5. World Gold Council – Gold Market Reports: https://www.gold.org [Google Scholar] [Crossref]
6. Reserve Bank of India – Financial Market Data: https://www.rbi.org.in [Google Scholar] [Crossref]
7. Securities and Exchange Board of India (SEBI) – Investor Education Resources: https://www.sebi.gov.in [Google Scholar] [Crossref]
8. Government of India Digital Gold Information (Fintech and Investment Portals): https://www.india.gov.in [Google Scholar] [Crossref]
Metrics
Views & Downloads
Similar Articles
- Students' Perception Towards Artificial Intelligence in Higher Education in India
- Strategic Leadership and Cybersecurity Readiness in Digitally Transforming Organisations
- Spatial Distribution of Tourism Infrastructure in Awka, Onitsha and Nnewi Urban Areas of Anambra State.
- Emerging Technologies, Education and Skill Development for A Sustainable Blue Economy in Nigeria.
- Quantum Dot–Based Solar Cells: Advancements, Challenges, and Future Prospects