Conversational AI Personalized Shopping: An Intelligent Chatbot With Multi-Layered Recommendation in E-Commerce
Authors
V.Bhargav.
Dept. of Computer Science and engineering , Hindustan Institute of Technology and Science Chennai (IN)
D. Krishna Pradhyumna.
Dept. of Computer Science and engineering , Hindustan Institute of Technology and Science Chennai (IN)
M.Sai Srujan.
Dept. of Computer Science and engineering , Hindustan Institute of Technology and Science Chennai (IN)
Ms. K Kowsalya
Assistant Professor, Dept. of Computer Science and Engineering, Hindustan Institute of Technology and Science Chennai (IN)
Article Information
DOI: 10.51583/IJLTEMAS.2026.150100064
Subject Category: Artificial Intelligence
Volume/Issue: 15/1 | Page No: 735-742
Publication Timeline
Submitted: 2026-02-07
Published: 2026-02-07
Abstract
Artificial intelligence and full-stack web technology are combined in the solution to the most distressing issues in online retail. Comfy is the name of this solution. By employing one of the most innovative hybrid recommender systems utilizing conversational AI chatbots and combining it with intent analytics, purchase history, and content-based filtering, it assists customers in making purchasing decisions. Since the Comfy platform is built on the MERN (MongoDB, Express.js, React, Node.js) technology stack, it has two components: An AI-based product recommendation system, and an shopping portal for customers, and a admin analytics console for real-time system analytics. This demonstrates how even small and medium-sized enterprises (SME) can harness the power of advanced AI for hyper-personalization at a highly reasonable cost using open-source technology and a thoughtfully architected API. Other noteworthy attributes include the AI-based progressive payment solution with backend security from Razorpay, unique approaches to the safety and security of e-commerce AI systems, and an adaptive recommendation system with multi-layered filtering and responsiveness. With the test system to reality computing, Comfy shows the possibilities of AI and helps e-commerce systems to incorporate AI, making it an essential tool for companies wanting to create an e-commerce system with AI.
Keywords
Artificial Intelligence, E-commerce Chatbots, Personalized Recommendations, MERN Stack, Hybrid Filtering, Secure Integration.
Downloads
References
1. Alejandro Valencia-Arias, Hernán Uribe-Bedoya, Juan David González-Ruiz, Gustavo Sánchez Santos, Edgard Chapoñan Ramírez, Ezequiel Martínez Rojas, Artificial intelligence and recommender systems in e-commerce. Trends and research agenda, Intelligent Systems with Applications, Volume 24, 2024, 200435, ISSN 2667-3053, https://doi.org/10.1016/j.iswa.2024.200435. [Google Scholar] [Crossref]
2. Hassan, N., Abdelraouf, M. & El-Shihy, D. The moderating role of personalized recommendations in the trust–satisfaction–loyalty relationship: an empirical study of AI-driven e-commerce. Futur Bus J 11, 66 (2025). https://doi.org/10.1186/s43093-025-00476-z. [Google Scholar] [Crossref]
3. Gamboa Cruzado, Javier & Menendez-Morales, Christopher & López-Goycochea, Jefferson & Alva Arévalo, Alberto & Vargas, Caleb. (2023). USE OF CHATBOTS IN E-COMMERCE: A COMPREHENSIVE SYSTEMATIC REVIEW. Journal of Theoretical and Applied Information Technology. 101. 1172-1183. [Google Scholar] [Crossref]
4. Patil, Dimple. (2024). Artificial intelligence in retail and e-commerce: Enhancing customer experience through personalization, predictive analytics, and real-time engagement. [Google Scholar] [Crossref]
5. Yadav, Abhishek & Vishwakarma, Suraj & Sharma, Siddhant & Yadav, Shivam & Yadav, Saurabh. (2025). Integration of Generative AI in Mern Stack for Personalized E-Commerce Systems. INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT. 09. 1-9. 10.55041/IJSREM52982. [Google Scholar] [Crossref]
Metrics
Views & Downloads
Similar Articles
- Predictive Health Monitoring Systems for Electric Vehicle Powertrains Using Edge AI and CAN Bus Data
- Internship Portals: A Systematic Review of Current Platforms and Future Directions
- Towards Better Urban Mobility: A Comprehensive Assessment of Pedestrian Infrastructure in Naval, Biliran Province, Philippines
- An Affordable and Sustainable Efficient Color Sorting System Using Arduino and TCS3200 Sensor
- Financial Stress and Mobility Patterns: Implication for Transportation Policy Among Jeepney Passengers