Influence of Selling Price, Freshness, Inventory Levels, Advertising Frequency on Demand and Cost Structures for Perishable Products in India

In this study we developed an integrated inventory model to analyse how Indian perishable product influence Selling Price, Freshness, Inventory Levels, Advertising Frequency on Demand and Cost Structures of Perishable Products in India. We take a price dependent demand function that is influenced by selling price, freshness, inventory levels, and advertising frequency. The main objective of this study is to check how these key parameters affect the demand and cost structure of perishable products in Indian markets. We perform a numerical and sensitive analysis based on Indian conditions to understand how these key variables affect the demand and cost of perishable products in India. A numerical example is performed with the help of MATLAB.

Price dependent demand, Freshness, Advertising frequence, EQO Model, Perishable Inventory.

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