Attention Economy & Marketing Strategies in India

Due to hectic working hours and rapidly expanding digital infrastructure and usage of information and technology tools, there is bombarding of information. Due flood of information the human attention has become scarce. The average time spend by an Indian on mobile is more than 4.5 hours and total screen time is as about 7 to 8 hrs. Especially after covid the screen time habit shows increasing trend. With heavy population of 140 crore and high screen time the marketers see huge opportunity to promote the product. But attentions of the viewers is the biggest problem for them. The current paper aims to study the attention economy in India and the various marketing strategies used by the marketer to capture and convert the captured attention into revenue. Different strategies like visual hooks, flash sales, AI tools and many more are used to increase the sales turnover by the marketers.

Attention economy, Orange Economy, Digital ecosystem, Influencer Marketing.

1. India, O. (2026, February 11). Orange Economy Of India And Attention Economy Risks | Techno Legal Online Dispute Resolution Services In India. Odrindia.in. https://www.odrindia.in/2026/02/11/orange-economy-of-india-and-attention-economy-risks/?utm_source=copilot.com [Google Scholar] [Crossref]

2. Simon, H. (1971). Designing Organizations for an Information-Rich World. The Johns Hopkins Press. https://gwern.net/doc/design/1971-simon.pdf [Google Scholar] [Crossref]

3. Basuroy, T. (2024, November 5). India: leading social media sites 2023. Statista. https://www.statista.com/statistics/1115648/india-leading-social-media-sites/ [Google Scholar] [Crossref]

4. Behera, T. R. (2024, September 10). Internet Statistics in India: Usage and Penetration Rate (2026). GrabOn’s Indulge - Online Shopping Tips, Buying Guide, Savings. https://www.grabon.in/indulge/tech/internet-users-statistics/?utm_source=copilot.com [Google Scholar] [Crossref]

5. India. (2025, November 5). DataReportal – Global Digital Insights. DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2026-india [Google Scholar] [Crossref]

6. India, O. (2026, February 11). Orange Economy Of India And Attention Economy Risks | Techno Legal Online Dispute Resolution Services In India. Odrindia.in. https://www.odrindia.in/2026/02/11/orange-economy-of-india-and-attention-economy-risks/ [Google Scholar] [Crossref]

7. Simon, H. (1971). Designing Organizations for an Information-Rich World. The Johns Hopkins Press. https://gwern.net/doc/design/1971-simon.pdf [Google Scholar] [Crossref]

8. West, P. (2025). Marketing in 2025: winning in the attention economy | Startups Magazine. Startups Magazine. https://startupsmagazine.co.uk/article-marketing-2025-winning-attention-economy [Google Scholar] [Crossref]

• Investigating the Performance of Colour Oxide on the PS/CNSO Oil Paint Production
• Real-Time Fabric Defect Detection Using a Lightweight Deformable YOLO Network
• Recent Trends in the Stock Market: An Analytical Study of Market Dynamics, Investor Behaviour, and Technological Influence
• Evaluation of Structural Dynamics and Equilibrium State, with Case Study of Large Cantilever Projection for a 10- Storey Reinforced Concrete Building in Lagos, Nigeria.
• Multi-Criteria Evaluation of AI-Based Adaptive Learning Platforms in Global Higher Education: A Fuzzy AHP Perspective