The Convergence Paradox: Technology Adoption and Competitive Dynamics Across Public Sector, Private Sector, and Fintech Banking in India
Authors
Akanksh MC
School of Economics and Commerce, CMR University, Bengaluru, Karnataka 560043, India (IN)
Dr. Kruti Vaibhav Dave
School of Economics and Commerce, CMR University, Bengaluru, Karnataka 560043, India (IN)
Article Information
DOI: 10.51583/IJLTEMAS.2026.150400071
Subject Category: Technology
Volume/Issue: 15/4 | Page No: 776-783
Publication Timeline
Submitted: 2026-05-09
Published: 2026-05-09
Abstract
Technology has become the topmost agenda in the Indian banking sector for the last decade or so. The Unified Payments Interface launched in April 2016, and large public sector banks like State Bank of India developed technology-enabled banking platforms like YONO to reach customers. Similarly, large private sector banks like HDFC Bank migrated to AI and machine learning-enabled interfaces and offerings. The most surprising and interesting development has been the emergence of a large, ambitious, and rapidly growing financial technology (fintech) sector. Many of these fintech companies have grown to become large conglomerates in a short span of time. One such company is Paytm, which has grown from a small company accepting payments through mobile wallet to a company offering payments bank services to forty-five crore users. The Unified Payments Interface has grown exponentially and in calendar 2025, the interface averaged out twenty-one and a half billion monthly transactions worth thirty lakh crore rupees, the highest in the world, on a real-time basis. This paper attempts to examine the technology-driven changes in the businesses and operations of the banks. A comparative analysis of State Bank of India, HDFC Bank and Paytm Payments Bank / One97 Communications has been done to understand the way technology has impacted the banking businesses. Secondary sources like annual reports of the three banks, official data from the Reserve Bank of India, industry reports, and business journalism post 2026 have been used to study and analyse the subject. Observations reveal that public banks, private banks, and fintech banks are moving towards similar business models, driven by the increased importance of mobile-based interfaces, AI and machine learning, and the Unified Payments Interface. Each of the banks under study has also got unique strengths emanating from their history, customer base, and governing structures. The banks in India are currently experiencing convergence as well as divergence in their development a phenomenon relevant from the point of view of strategies, policies, regulations, and competition in the banking sector.
Keywords
Banking Technology, Digital Transformation, UPI, FinTech, Indian Banking Sector
Downloads
References
1. Atlantic Council. (2025). Central bank digital currency tracker. Atlantic Council GeoEconomics Center. https://www.atlanticcouncil.org/cbdctracker/ [Google Scholar] [Crossref]
2. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008 [Google Scholar] [Crossref]
3. Garg, P., & Rani, S. (2025). Perceived ESG, accessibility, and technology acceptance: An empirical study of online banking adoption in post-pandemic India. Journal of Risk and Financial Management, 5(4), 52. https://www.mdpi.com/2673-7116/5/4/52 [Google Scholar] [Crossref]
4. HDFC Bank. (2025, October). Press release on financial results for the quarter ended September 30, 2025. HDFC Bank Ltd. https://www.hdfcbank.com/ [Google Scholar] [Crossref]
5. Inc42. (2026, January 17). Why Paytm went back to basics in 2025. https://inc42.com/features/why-paytm-went-back-to-basics-in-2025/ [Google Scholar] [Crossref]
6. Klover AI. (2025, July 17). HDFC Bank's AI strategy: Analysis of dominating banking AI. https://www.klover.ai/hdfc-bank-ai-strategy-analysis-of-dominating-banking-ai/ [Google Scholar] [Crossref]
7. KPMG. (2025, September). RBI's FREE-AI committee report in the financial sector. KPMG Assurance and Consulting Services LLP. [Google Scholar] [Crossref]
8. Medianama. (2025, January 21). One year since RBI restrictions: Where does Paytm stand now? https://www.medianama.com/2025/01/223-analysis-one-year-rbi-restrictions-where-paytm-stands-now/ [Google Scholar] [Crossref]
9. Mohanty, S., & Tripathy, S. (2025). Technology acceptance model and unified theory of acceptance and use of technology in banking: A systematic literature review. Journal of Financial Services Marketing, 30, 112-134. [Google Scholar] [Crossref]
10. Nale, A. (2025). Comparing giants: Investment insights on SBI and HDFC Bank. https://ameynale.substack.com/p/comparing-giants-investment-insights [Google Scholar] [Crossref]
11. National Payments Corporation of India. (2026, March). UPI product statistics. NPCI. https://www.npci.org.in/what-we-do/upi/product-statistics [Google Scholar] [Crossref]
12. Reserve Bank of India. (2025, August). Framework for responsible and ethical enablement of artificial intelligence (FREE-AI) in the financial sector. Reserve Bank of India. https://www.rbi.org.in/ [Google Scholar] [Crossref]
13. Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press. [Google Scholar] [Crossref]
14. SBI Research. (2025, August 18). New insights from UPI data (Issue #20, FY26). State Bank of India. [Google Scholar] [Crossref]
15. Sharma, A., & Choudhury, P. (2024). Adoption of digital payment FinTech services by Generation Y and Generation Z users: An empirical study from India. International Journal of Bank Marketing, 42(5), 1023-1048. [Google Scholar] [Crossref]
16. Sharma, R. (2021). SBI YONO: Transforming Indian banking through digital integration. Indian Journal of Finance and Banking, 6(2), 45-62. [Google Scholar] [Crossref]
17. Singh, A., & Maiti, M. (2024). Impact of digitalization on Indian banking: A UTAUT model analysis. International Journal of Bank Marketing, 42(3), 456-478. [Google Scholar] [Crossref]
18. State Bank of India. (2025). Integrated annual report 2024-25. SBI. https://sbi.bank.in/corporate/SBIAR2425/ [Google Scholar] [Crossref]
19. TechCrunch. (2025, August 12). Indian fintech Paytm wins a major regulatory battle days after key investor exit. https://techcrunch.com/2025/08/12/indian-fintech-paytm-wins-a-major-regulatory-battle/ [Google Scholar] [Crossref]
20. Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425-478. https://doi.org/10.2307/30036540 [Google Scholar] [Crossref]
Metrics
Views & Downloads
Similar Articles
- Performance Analysis of Silicon PV Array Using Infrared Thermography and Detecting Temperature Non-Uniformities
- Dynamic Capabilities and Digital Transformation Performance: The Role of Organizational Agility in the Public Sector
- Comparative Effectiveness of Neural Mobilization Versus Positional Release Technique in Cervical Radiculopathy – An Experimental Study
- Soil Moisture Mapping of Solano Nueva Vizcaya: A Comparison and Review
- Silent Assistance for Emergencies (SAFE): A Mobile-Based Emergency Reporting Application for the Deaf and Mute Community