Consumer Confidence and Its Influence on Sustainable Transportation Practices: A Study on the Mediating Effect of Electric Vehicle Acceptance

This study examines the relationship between consumer confidence and sustainable transportation practices, focusing on the mediating role of electric vehicle (EV) acceptance. As environmental concerns and carbon reduction goals gain importance, understanding factors influencing sustainable mobility becomes essential. Consumer confidence, reflecting individuals’ economic optimism and financial security, may significantly affect their willingness to adopt innovative technologies such as EVs. Using a quantitative research design, data will be collected through structured questionnaires and analysed using mediation analysis techniques. The study aims to provide insights for policymakers and industry stakeholders to promote electric vehicle adoption and encourage sustainable transportation behaviour.

Consumer Confidence, Sustainable Transportation, Electric Vehicle Acceptance

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