The Silent Signal: Investigating The Impact of Greenhushing on Employee Turnover Intention Through the Mediating Role of Perceived Organizational Hypocrisy

In recent years, organizations have increasingly adopted sustainability initiatives; however, many deliberately limit the communication of such efforts, a phenomenon referred to as greenhushing. This study investigates the impact of greenhushing on employee turnover intention, with perceived organizational hypocrisy acting as a mediating variable. Drawing on data collected from employees across organizations in Kerala, the study employs a quantitative, descriptive research design using primary data gathered through a structured questionnaire. Established and validated measurement scales were adapted to assess greenhushing, perceived organizational hypocrisy, and employee turnover intention. The data were analyzed using appropriate statistical techniques to examine direct and indirect relationships among the study variables. The findings reveal that greenhushing significantly influences employees’ perceptions of organizational hypocrisy, which in turn increases turnover intention. The research contributes to the emerging greenhushing literature by empirically demonstrating its internal organizational consequences and offers practical insights for managers to adopt transparent and authentic sustainability communication practices to reduce employee turnover.

Greenhushing; Organizational Hypocrisy; Employee Turnover Intention; Sustainability Communication; Green Human Resource Management

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