A Study on Digital Competency Development among Life Insurance Advisors for Enhancing Sales Performance
Authors
Rajavel R
Associate Professor, Department of Management Studies, Mailam Engineering College, Villupuram, India (IN)
Akash M
II MBA Student, Mailam Engineering College, Villupuram, India (IN)
Arul S
II MBA Student, Mailam Engineering College, Villupuram, India (IN)
Bhavani S
II MBA Student, Mailam Engineering College, Villupuram, India (IN)
Naveen Shankar K
II MBA Student, Mailam Engineering College, Villupuram, India (IN)
Article Information
DOI: 10.51583/IJLTEMAS.2026.150500262
Subject Category: Management
Volume/Issue: 15/5 | Page No: 3200-3203
Publication Timeline
Submitted: 2026-06-23
Published: 2026-06-23
Abstract
The rapid growth of digital technologies has transformed the insurance industry, particularly in the field of life insurance advisory services. Life insurance advisors are increasingly required to adopt digital tools and develop technological competencies to remain competitive and improve sales performance. This study examines the role of digital competency development among life insurance advisors and its impact on sales enhancement. The research focuses on identifying essential digital skills, technology adoption practices, and training mechanisms that contribute to advisor efficiency and customer engagement. The study adopts a quantitative research approach using structured questionnaires distributed among life insurance advisors. The findings are expected to reveal that digital competency significantly influences customer relationship management, communication effectiveness, lead generation, and sales productivity. The study also highlights the importance of continuous digital training and organizational support in improving advisor performance. The research contributes to the existing literature by providing practical insights for insurance companies to strengthen digital capabilities among advisors for sustainable business growth.
Keywords
Digital Competency, Life Insurance Advisors, Sales Performance, Technology Adoption, Insurance Industry, Digital Transformation.
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References
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