[1]
2026. Perceived Greenwashing and Its Impact on Brand Trust and Purchase Intention: An Empirical Study of Herbal Shampoo Consumers in Karnataka. International Journal of Latest Technology in Engineering Management & Applied Science. 15, 6 (Aug. 2026), 3198–3212. DOI:https://doi.org/10.51583/IJLTEMAS.2026.150600236.