2026. The Influence of Cultural Congruence on Brand Trust and Purchase Intention in Nigeria According to Hofstede’s Cultural Dimensions: An Empirical Analysis of Telecommunication Giants (MTN, Glo, and Airtel) Advertising Campaigns, 2023–2025. International Journal of Latest Technology in Engineering Management & Applied Science. 15, 6 (Aug. 2026), 3753–3756. DOI:https://doi.org/10.51583/IJLTEMAS.2026.150600277.