2026. Tourism Marketing Strategies and Destination Branding in Southern West Bengal: A Comparative Analysis of Kolkata, South 24 Parganas, Bankura and Purulia. International Journal of Latest Technology in Engineering Management & Applied Science. 15, 6 (Aug. 2026), 3909–3916. DOI:https://doi.org/10.51583/IJLTEMAS.2026.150600290.