(1)
The Influence of Cultural Congruence on Brand Trust and Purchase Intention in Nigeria According to Hofstede’s Cultural Dimensions: An Empirical Analysis of Telecommunication Giants (MTN, Glo, and Airtel) Advertising Campaigns, 2023–2025. IJLTEMAS 2026, 15 (6), 3753-3756. https://doi.org/10.51583/IJLTEMAS.2026.150600277.