Brand Positioning and Customer Perception in The EV Industry – A Comparative Study of TATA Motors and MG Motors in The Electronic City, Bangalore Region. International Journal of Latest Technology in Engineering Management & Applied Science, [S. l.], v. 14, n. 5, p. 640–648, 2025. DOI: 10.51583/IJLTEMAS.2025.140500067. Disponível em: https://www.ijltemas.in/submission/online/article/view/2076.. Acesso em: 14 may. 2026.