The Impact of Celebrity Endorsements on Brand Equity in the Bulawayo Supermarket Sector: Evidence from OK Zimbabwe. International Journal of Latest Technology in Engineering Management & Applied Science, [S. l.], v. 14, n. 12, p. 1086–1094, 2026. DOI: 10.51583/IJLTEMAS.2025.1412000097. Disponível em: https://www.ijltemas.in/submission/online/article/view/3812.. Acesso em: 13 mar. 2026.