“Marketing in the Age of GenAI and Social Commerce: Current Trends, Strategic Implications, and a Research Publication Proposal”. International Journal of Latest Technology in Engineering Management & Applied Science, [S. l.], v. 14, n. 12, p. 1351–1356, 2026. DOI: 10.51583/IJLTEMAS.2025.1412000117. Disponível em: https://www.ijltemas.in/submission/online/article/view/3836.. Acesso em: 13 mar. 2026.