Consumer Preference in Multivendor E-Commerce Marketplaces: An Exploratory Perspective. International Journal of Latest Technology in Engineering Management & Applied Science, [S. l.], v. 15, n. 4, p. 302–310, 2026. DOI: 10.51583/IJLTEMAS.2026.150400028. Disponível em: https://www.ijltemas.in/submission/online/article/view/4534.. Acesso em: 13 may. 2026.