Influence of Short-Form Video Content on Impulse Buying Behaviour Among Gen Z Consumers in Puducherry Region. International Journal of Latest Technology in Engineering Management & Applied Science, [S. l.], v. 15, n. 5, p. 1567–1575, 2026. DOI: 10.51583/IJLTEMAS.2026.150500124. Disponível em: https://www.ijltemas.in/submission/online/article/view/4857.. Acesso em: 14 jun. 2026.