The Price–Experience Trade-off in Organized Retail: A Comparative Study of Consumer Satisfaction, Store Choice, and Brand Advocacy in D-Mart and Competing Retail Chains. International Journal of Latest Technology in Engineering Management & Applied Science, [S. l.], v. 15, n. 6, p. 131–140, 2026. DOI: 10.51583/IJLTEMAS.2026.150600012. Disponível em: https://www.ijltemas.in/submission/online/article/view/5100.. Acesso em: 15 jul. 2026.