Impact of Instagram Reels vs. YouTube Shorts on Brand Engagement among Gen Z Changes. International Journal of Latest Technology in Engineering Management & Applied Science, [S. l.], v. 15, n. 6, p. 2295–2307, 2026. DOI: 10.51583/IJLTEMAS.2026.150600166. Disponível em: https://www.ijltemas.in/submission/online/article/view/5330.. Acesso em: 6 aug. 2026.