The Influence of Cultural Congruence on Brand Trust and Purchase Intention in Nigeria According to Hofstede’s Cultural Dimensions: An Empirical Analysis of Telecommunication Giants (MTN, Glo, and Airtel) Advertising Campaigns, 2023–2025. International Journal of Latest Technology in Engineering Management & Applied Science, [S. l.], v. 15, n. 6, p. 3753–3756, 2026. DOI: 10.51583/IJLTEMAS.2026.150600277. Disponível em: https://www.ijltemas.in/submission/online/article/view/5449.. Acesso em: 6 aug. 2026.