Tourism Marketing Strategies and Destination Branding in Southern West Bengal: A Comparative Analysis of Kolkata, South 24 Parganas, Bankura and Purulia. International Journal of Latest Technology in Engineering Management & Applied Science, [S. l.], v. 15, n. 6, p. 3909–3916, 2026. DOI: 10.51583/IJLTEMAS.2026.150600290. Disponível em: https://www.ijltemas.in/submission/online/article/view/5481.. Acesso em: 6 aug. 2026.