Impact of Green Marketing Practices on Consumer Purchase Awareness and Buying Decision

1. Introduction

A variety of definitions surrounding green marketing have been established, with some definitions emphasizing the promotion of environmentally friendly goods, while others encompass a broader notion that includes sustainable production methods and dedication to corporate social responsibility. However, this investigation improves five specific practices identified within green marketing: the creation of eco-friendly products, the prioritization of energy efficiency, the incorporation of sustainable materials, the removal and proper management of hazardous substances, and the practice of documenting consumer awareness. The study aims to analyze how these practices impact the formulation and distribution of marketing messages, particularly noting clear indicators such as green labels and eco-friendly claims. It is anticipated that investigating these facets of green marketing will reinforce awareness of sustainable purchasing habits and provide valuable insights that could contribute significantly to the existing academic discourse on the matter. (Mohammad et al.2023)

Green Marketing, Consumer Purchase Awareness, Buying Decision

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