Analysis of Digital Transformation Strategies Based on an Integrated Approach of Analytical Tools

Abstract: In the context of rapid development of digital technologies, organizations increasingly turn to the concept of digital transformation to improve their competitiveness and efficient operations. In this regard, the development and application of suitable tools for choosing a digital transformation strategy is one of the important applied tasks of each organization. This fact indicates the need to select advanced analytical tools. In the article, the author conducts a comprehensive study aimed at creating an innovative model for assessing digital transformation strategies. The model combines innovative methods of multi-criteria analysis, in particular multi-criteria decision making, fuzzy logic and other mathematical approaches that allow for a comprehensive analysis and development of the most optimal strategies for the development of an organization. Based on the results of the study, the optimal strategy for the object under study was determined for the purpose of successful digital transformation. Further, the main conclusions and promising areas for further research are formulated.

digital transformation, strategy selection, decision making, cybernetic systematicity, multicriterial decision making, fuzzy logic, analytical process from the standpoint of hierarchy, axiomatic design

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