“A Study on Impact of Covid-19 On Insurance Industry with Reference to Ernakulam City”
Authors
DR.NINU ROSE
Assistant Professor P G Department of Commerce and Research Centre St. Xavier’s College for Women, Aluva (IN)
Article Information
DOI: 10.51583/IJLTEMAS.2025.140400104
Subject Category: INSURANCE
Volume/Issue: 14/4 | Page No: 868-876
Publication Timeline
Submitted: 2025-05-18
Published: 2025-05-18
Abstract
Abstract: The insurance industry has experienced significant growth, providing policyholders with risk management and financial security through various insurance policies. These policies, including life, health, motor, freight, fire, and home insurance, offer protection against unforeseen events. The pandemic has transformed the industry, pushing insurers to adapt their strategies. Despite facing challenges, insurers played a crucial role during the pandemic and benefited from increased awareness about insurance importance. As a result, insurance adoption surged, with a 30-40% increase in health and life insurance policy purchases. This growth has brought new challenges, prompting insurers to innovate and meet evolving customer expectations. This study aims to analyze the growth of the insurance industry in Ernakulam city, focusing on health, life, and motor insurance, and understanding policyholders' experiences and motivations for opting for insurance products during the pandemic.
Keywords
INSURANCE
Downloads
References
1. Madan Mohan Dutta, “Health insurance sector in India: an analysis of its performance”, Vilakshan - XIMB Journal of Management, ISSN: 0973-1954 (30 November 2020) [Google Scholar] [Crossref]
2. Divya kulkarni, “impact of covid-19 on motor insurance and practical challenges for insurers”, published on June 16, 2020 [Google Scholar] [Crossref]
3. Saurabh Bajpai, “Analyzing Customer Satisfaction towards Services of LIC with Special Reference to Lucknow City”, UGC Care Journal, Vol-31-Issue-57-June -2020 [Google Scholar] [Crossref]
4. Ghosh A, "Does life insurance activity promote economic development in India: an empirical analysis", Journal of Asia Business Studies, Vol. 7 No. 1, pp. 31-43 [Google Scholar] [Crossref]
Metrics
Views & Downloads
Similar Articles
- Exploring the Concept of Generative Artificial Intelligence: A Narrative Review
- Design, Development, and Evaluation of a Critiquing-Based Mobile-Web Employment Recommender System
- Integrating Bhagavad Gita Principles with Modern Supply Chain Management: A Framework for Ethical and Resilient Operations
- Soilless Indoor Farming: A Systematic Review of Iot-Based Monitoring Systems and Physiochemical Characterization Methods for Lactuca Sativa
- Financial Awareness: A Survey of Students in Bhopal