“Corporate Social Responsibility (CSR) And Green Innovation Driving Sustainability in IT Supply Chain Practices and Reducing Carbon Footprint”

Abstract: The crux of the study is in the growing importance of CSR as sustainability and green innovation for IT supply chain operations created by the very endeavor of reducing carbon footprint. CSR has been a key strategy in the past few years for business performance maintenance, sustainable growth, and competitiveness. The current paper highlights the positive effect of CSR towards green innovation, specifically through the intersection of green transformational leadership and innovative strategies. Although there have been immense advancements, there remains a lacuna in sound CSR measuring mechanisms and reporting frameworks, particularly in the developing world. Leadership competencies, emotional intelligence, and governance framework are highlighted by the study as most important for effective CSR practice. Additionally, the impact of CSR on supply chain sustainability, i.e., environmental management and social equity, is also explained in terms of specific interest in green intellectual capital and renewable energy. The aim of this paper is to examine the role CSR and green innovation have in guaranteeing sustainability in IT supply chains and their role in business environmental objectives, specifically carbon emissions reduction. The research used a mixed-method design that incorporated case studies and qualitative interviews to research these relationships. Key conclusions indicate that CSR leads to competitive advantage via technological innovation, increases accountability, and facilitates the practice of sustainability. Implications are that businesses require more robust CSR structures and governmental imposed policies to meet environmental concerns and social fairness in supply chains.

Corporate Social Responsibility (CSR), Green Innovation, Sustainability, IT Supply Chain, Carbon Footprint, Green Transformational Leadership, Environmental Stewardship

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