An Impact of Artificial Intelligence Based on Digital Marketing with Special Reference to Tirunelveli City
Authors
Dr. K. Rajamannar
Assistant Professor, Department of Commerce, Manonmaniam Sundaranar University, Tirunelveli, Tamil Nadu. (IN)
Dr. M. Nithya
Assistant Professor, Department of Commerce, Yadava College, Madurai Kamaraj University, Madurai, Tamil Nadu. (IN)
Article Information
DOI: 10.51583/IJLTEMAS.2025.1411000080
Subject Category: Marketing
Volume/Issue: 14/11 | Page No: 861-869
Publication Timeline
Submitted: 2025-12-18
Published: 2025-12-18
Abstract
Artificial intelligence is a technology that allows computers or machines to think like humans and accomplish tasks that are similar to those performed by the human brain. Artificial Intelligence and technological advancements are now being applied in practically in all facets of life. It has been used in conjunction with digital marketing to help firms reach out to customer at the proper time. “Marketers have the ability to process large amounts of data and meet client expectations. It has been that AI has been used to ensure customer satisfaction”. The use of the internet is growing in India, which opens up new commercial options. Artificial Intelligence (AI) in the modern era is a broad field that employs advanced techniques to derive viewpoints from vast volumes of data. The basic idea behind AI is to teach robots to practice, resolve problem that is faced on a regular basis. The AI is enabled in supporting the management to create and monitor various digital content, assist in understanding the overall needs of the customers and enable in providing the necessary information to the management for taking key decisions. The AI helps the marketers to create distinct advantage and enable in providing better products and services to the customers.
Keywords
AI, Marketing, GENAI, Robots
Downloads
References
1. Keng Siau and Yin Yang (2017), impact of artificial intelligence, robotics, and machine learning on sales and marketing. In Twelve Annual Midwest Association for Information Systems Conference (MWAIS 2017) (pp. 18-19). [Google Scholar] [Crossref]
2. Bughin, Hazan, Manyika, and Woetzel (2017), artificial intelligence: The next digital frontier. [Google Scholar] [Crossref]
Metrics
Views & Downloads
Similar Articles
- "Towards GDP to GEP-Centric Model: A Proposed GEP Index Framework and Its Application in Haryana"
- Physicochemical Analysis of Petroleum Products in Selected Depots in Calabar Metropolis Cross River State and The Effects on Motor Engine
- Impact of Employee Welfare Measures on Workforce Well-Being in SBI: Insights from the Public Banking Sector
- Problem of Small-Scale Farmers in Agricutlure Sector in Tirunelveli Taluk
- Globalization, Economic Development, and Ecological Footprint in Tunisia: A QARDL Approach