A Study on Consumer Awareness and Usage of Biodegradable Bags with Reference to Chennai

This study examines consumer awareness and usage of biodegradable bags with particular emphasis on environmental sustainability and behavioral intention. In recent years, the excessive use of plastic materials has resulted in severe environmental degradation, prompting the need for eco-friendly alternatives such as biodegradable bags. The study aims to assess the level of awareness, usage patterns, and key determinants influencing consumer adoption. A descriptive research design was employed, and data were collected from 175 respondents using a structured questionnaire. The study utilized percentage analysis, chi-square test, correlation, and regression analysis to interpret the data. Findings reveal that although consumers exhibit a relatively high level of awareness, consistent usage remains moderate due to constraints such as price sensitivity, limited availability, and perceived product quality. The results further indicate that environmental concern significantly influences usage behaviour, while price acts as a major barrier. The study highlights the need for strategic interventions, including awareness campaigns and policy support, to promote sustainable consumption practices.

Biodegradable bags, Consumer awareness, Environmental sustainability, Green marketing, Consumer behaviour

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