A Role of Artificial Intelligence in Transforming Hospitality Management Strategically

The hospitality industry is undergoing a deep transformation determined by rapid technological advancements and evolving customer expectations. Amongst these advancements, Artificial Intelligence (AI) has arisen as a critical strategic resource reshaping hospitality management practices. AI-driven systems are redefining service delivery, operational efficiency, decision-making processes, customer relationship management and fosters sustainable competitive advantage. This paper explores the strategic role of Artificial Intelligence in transforming hospitality management by examining its applications, benefits, challenges, and long-term implications. By means of an extensive review of existing literature, industry reports, and case studies, the study highlights how AI enhances personalization, automation, revenue optimization, sustainability, and competitive advantage. Nevertheless, the paper deliberates ethical concerns, workforce implications, and direction for future research work. The findings of the study recommended that AI is not simply a technological tool but a strategic enabler that redefines value creation in the hospitality sector.

Artificial Intelligence, Hospitality Management, Digital Transformation, Customer Experience, Automation, Strategic Management, Sustainability

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