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Navigating Digital Disruption: Strategic Agility and Resilience in Post-Pandemic Business Management

Authors

Dr. Marimuthu, KN

Assistant Professor, Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli-627012, Tamilnadu-India. (IN)

Dr. Anitha Kumari, P

Assistant Professor, Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli-627012, Tamilnadu-India. (IN)

Dr. Syed Azhar

Associate Professor, ICBM, Hyderabad, Telangana-500048, India (IN)

Dr. S. Ramar

Assistant Professor, Department of Business Administration, Sri Ram Nallamani Yadava College of Arts and Science, Tenkasi- 627804. (IN)

Article Information

DOI: 10.51583/IJLTEMAS.2025.140500055

Subject Category: Management

Volume/Issue: 14/5 | Page No: 528-533

Publication Timeline

Submitted: 2025-06-12

Published: 2025-06-12

Abstract

Abstract: Unprecedented difficulties brought on by the COVID-19 pandemic have accelerated the pace of digital disruption in a number of industries, requiring organizations to swiftly adjust and come up with fresh, creative solutions. This study looks at how resilience-building in post-pandemic businesses is impacted by organizational readiness for digital transformation, leadership adaptability, and strategic agility. 150 respondents from a variety of industries participated in a quantitative survey, and data was analyzed using multiple regression, partial least squares structural equation modeling (PLS-SEM), correlation analysis, and reliability tests. Research shows that organizational resilience is significantly and favorably impacted by strategic agility, leadership adaptability, and digital readiness. This highlights the critical role that flexible strategies and proactive leadership play in preserving competitive advantage in the face of ongoing digital disruption.

Keywords

Strategic Agility, Leadership Adaptability, Digital Readiness, Organisational Resilience, Digital Disruption, Post-Pandemic.

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References

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