Navigating Digital Disruption: Strategic Agility and Resilience in Post-Pandemic Business Management
Authors
Dr. Marimuthu, KN
Assistant Professor, Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli-627012, Tamilnadu-India. (IN)
Dr. Anitha Kumari, P
Assistant Professor, Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli-627012, Tamilnadu-India. (IN)
Dr. Syed Azhar
Associate Professor, ICBM, Hyderabad, Telangana-500048, India (IN)
Dr. S. Ramar
Assistant Professor, Department of Business Administration, Sri Ram Nallamani Yadava College of Arts and Science, Tenkasi- 627804. (IN)
Article Information
DOI: 10.51583/IJLTEMAS.2025.140500055
Subject Category: Management
Volume/Issue: 14/5 | Page No: 528-533
Publication Timeline
Submitted: 2025-06-12
Published: 2025-06-12
Abstract
Abstract: Unprecedented difficulties brought on by the COVID-19 pandemic have accelerated the pace of digital disruption in a number of industries, requiring organizations to swiftly adjust and come up with fresh, creative solutions. This study looks at how resilience-building in post-pandemic businesses is impacted by organizational readiness for digital transformation, leadership adaptability, and strategic agility. 150 respondents from a variety of industries participated in a quantitative survey, and data was analyzed using multiple regression, partial least squares structural equation modeling (PLS-SEM), correlation analysis, and reliability tests. Research shows that organizational resilience is significantly and favorably impacted by strategic agility, leadership adaptability, and digital readiness. This highlights the critical role that flexible strategies and proactive leadership play in preserving competitive advantage in the face of ongoing digital disruption.
Keywords
Strategic Agility, Leadership Adaptability, Digital Readiness, Organisational Resilience, Digital Disruption, Post-Pandemic.
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References
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