Abstract: The substantial impact of artificial intelligence (AI) on business and services sector performance is examined in this review article, along with how AI fosters innovation in the rapidly evolving digital landscape. Drawing from a thorough review of the literature, we investigate the development of artificial intelligence in the business world across time, highlighting important breakthroughs and turning points. Examining the substantial impact of artificial intelligence (AI) on business performance is the aim of this study, with a focus on how AI may increase productivity, efficiency, cut expenses, and maximize resources.

Artificial Intelligence, Business Performance, Services Sector, Digital Era, Innovation.

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