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Mobile Money Usage Pattern Analysis in Ghana

Authors

Evelyn Boakye

Takoradi Technical University (GH)

Dr. Richard Essah

Takoradi Technical University (GH)

Article Information

DOI: 10.51583/IJLTEMAS.2025.1407000128

Subject Category: Database Analysis

Volume/Issue: 14/7 | Page No: 1075-1080

Publication Timeline

Submitted: 2025-08-20

Published: 2025-08-20

Abstract

Abstract: Mobile money has become a key driver of financial inclusion in Ghana, improving access to financial services for underserved populations since its introduction in 2009. With over 330 million active accounts in sub-Saharan Africa by 2023, mobile money supports everyday transactions like remittances and bill payments [1][2]. Usage is higher in urban areas (72%) than in rural areas (47%) indicating a notable accessibility gap [3][4]. Young adults aged 18-27 form the majority of users, with women representing 52.7% of participants [5]. However, challenges like gender disparities, financial literacy, and economic barriers continue to hinder widespread adoption, especially among women [6][7]. Mobile money has helped increase economic resilience, especially for women by enhancing their ability to engage in financial activities [8]. Nonetheless, concerns over security, regulations and transaction costs remain significant, especially in rural regions [9][10]. These issues highlight the need for policy reforms to ensure equitable benefits across all demographics [11]. The future of mobile money in Ghana depends on technological progress and stakeholder collaboration to improve security and accessibility [12][13].

Keywords

Mobile money, Financial inclusion, Ghana, Underserved populations, Digital financial services, Sub-Saharan Africa, Urban-rural divide, Mobile money adoption, Women users, Financial literacy, Economic barriers, Economic resilience, Regulatory frameworks, Policy reforms, Stakeholder collaboration, Accessibility, Sustainability.

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