Viewers’ Perception of Kolkata About Five Popular Web Series Released Between January-July 2025 on Different OTT Platforms
Authors
Anis Chattopadhyay
Assistant Professor, Techno India, Department of Hospital Management (IN)
Prof. (Dr.) Sujit Mukherjee
Emeritus Professor, Department of Management Science, MCKV Institute of Management (IN)
Article Information
DOI: 10.51583/IJLTEMAS.2025.1408000017
Subject Category: Management
Volume/Issue: 14/8 | Page No: 130-143
Publication Timeline
Submitted: 2025-08-23
Published: 2025-08-23
Abstract
Abstract: The rapid growth of Over-The-Top (OTT) platforms in India has transformed entertainment consumption patterns. Series have received considerable attention and viewer engagement across platforms such as Disney+ Hotstar, Amazon Prime Video, Sony LIV, ZEE5 and Netflix. This article explores viewer perception regarding these five popular web series using primary data collected through a structured questionnaire. The aim is to identify viewer preferences, emotional connections, satisfaction levels, and expectations from web content in India.
Keywords
webseries, OTT, Platforms, preference
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References
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