Artificial Intelligence in Digital Marketing: Transforming Strategies and Shaping the Future
Authors
S.R. Seenivasan.
Assistant Professor & Head, Department of Commerce, Ayya Nadar Janaki Ammal College (Autonomous) (IN)
Dr. K. A. Balasubramaniam.
Assistant Professor of Computer Science, Ayya Nadar Janaki Ammal College (Autonomous) (IN)
Dr. P. Arul Prabu.
Assistant Professor of Computer Science, Ayya Nadar Janaki Ammal College (Autonomous) (IN)
Dr. B. Loganathan
Assistant Professor of Commerce, Ayya Nadar Janaki Ammal College (Autonomous) (IN)
Article Information
DOI: 10.51583/IJLTEMAS.2025.1408000092
Subject Category: computer science
Volume/Issue: 14/8 | Page No: 747-751
Publication Timeline
Submitted: 2025-09-11
Published: 2025-09-10
Abstract
Abstract: Artificial Intelligence (AI) is radically transforming the digital marketing landscape by enabling brands to analyze data at scale, personalize experiences, and optimize campaigns with unmatched efficiency. This paper explores the multifaceted impact of AI on digital marketing, covering its applications, benefits, challenges, ethical considerations, and future trajectory. With detailed insights into leading AI tools used in 2025, their explanations, advantages, and a comparative analysis, this comprehensive overview serves marketers, researchers, and industry professionals seeking to enhance customer engagement, drive ROI, and maintain a competitive edge in the digital era.
Keywords
Artificial intelligence, digital marketing, personalization, predictive analytics, chatbots, programmatic advertising, consumer behavior, big data, automation, ROI, AI tools
Downloads
References
1. Chaffey, D., & Ellis Chadwick, F. (2022). Digital Marketing: Strategy, Implementation and Practice. Pearson. [Google Scholar] [Crossref]
2. Forbes (2024). "AI in marketing: How artificial intelligence is changing the game." [Google Scholar] [Crossref]
3. Harvard Business Review (2023). "How AI is streamlining digital marketing." [Google Scholar] [Crossref]
4. Semrush (2025). "79 Artificial Intelligence Statistics for 2025." [Google Scholar] [Crossref]
5. Imarticus (2025). "MustHave AI Tools 2025." [Google Scholar] [Crossref]
6. Delve AI (2025). "23 Best AI Marketing Tools in 2025." [Google Scholar] [Crossref]
7. ContentGrip (2025). "The future of marketing: AI transformations by 2025." [Google Scholar] [Crossref]
8. 8. Netflix Technology Blog (2023). "Recommendation algorithms: The backbone of Netflix personalization." [Google Scholar] [Crossref]
9. IBM (2023). "How chatbots are enhancing customer service in digital marketing." [Google Scholar] [Crossref]
10. Sprout Social (2024). "Social listening powered by AI: The new marketing imperative." [Google Scholar] [Crossref]
11. PwC (2022). "AI in marketing: Efficiency and innovation." [Google Scholar] [Crossref]
12. European Commission (2024). "GDPR and the implications for AI marketing." [Google Scholar] [Crossref]
13. MIT Technology Review (2023). "Algorithmic bias in AI marketing tools." [Google Scholar] [Crossref]
14. Google AI Blog (2024). "Multimodal AI: Nextgen capabilities for the digital marketer." [Google Scholar] [Crossref]
15. AI and Voice Commerce in Digital Marketing [Google Scholar] [Crossref]
Metrics
Views & Downloads
Similar Articles
- Advanced Techniques for Fake News Detection on Twitter Using NLP and AI: A Comprehensive Review
- Review of Self Compacting Geopolymer Concrete Using Slag Sand as Fine Aggregate
- Performance of Local Construction Contractors – Case Study of Registered Contractors in Monrovia, Liberia
- Cross-Cultural Perspectives on Innovation Management in Multinational Organizations
- Modeling of Reaction Between Dissolved Oxygen (DO) And Biological Oxygen Demand (BOD) in Degradation River