An Analysis of Factors Influencing Brand Preference and Customer Satisfaction.

Abstract: This Article completely evaluates the primary data to verify objective 5 and 6 of the research. The main aim of this chapter is to sharply estimate the perceptual difference among the customers preferring brands of cellular phones. The One-way ANOVA and multiple regression analysis are used to analyze the primary data comprises of independent and dependent variables.

Cellular Phones, Technology, occupation, income, family and friends, gender, variables, segments, etc

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