Analyzing Consumer Buying Behavior on Myntra

Looking closer at how consumer buy things on Myntra, an Indian online hub for clothes and lifestyle goods, reveals what really influences their choices. Price often tops the list, though quality holds strong weight, too. Discounts grab attention fast, yet brand reputation significantly shapes long-term loyalty. Customer feedback and reviews can build trust or spark doubt. A smooth application interface keeps users around longer than clumsy ones tend to. Ads seen on social platforms encourage some toward checkout without them even planning to. Young buyers act differently from older groups; young consumers are influenced by what is trending in the market whereas older consumers look for quality and durability. Seasonal sale events bring waves of activity that few other triggers match. Suggestions tailored to past clicks sometimes feel oddly spot-on. Returning items with little hassle removes one big worry mid-purchase.

A fresh look at data came from surveys, online tools, printed material, web pages, and academic papers. Results are meant to help store owners, promotion teams, and companies improve shoppers' experience and build trust. Work adds depth to online selling strategies while clarifying how buyers act using sites such as Myntra.

Consumer buying behavior, Myntra, Website features

1. Chaturvedi, D. S., & Gupta, D. S. (2014). Effect of social media on online shopping behaviour of apparels in Jaipur city-an Analytical Review. Available at SSRN 3204970. [Google Scholar] [Crossref]

2. Tyagi, A. A study on customer satisfaction with reference to myntra. [Google Scholar] [Crossref]

3. Thakur, A. (2021). A STUDY ON CONSUMER BEHAVIOURAL ANALYSIS OF ONLINE SHOPPING TRENDS IN INDIA. International Journal on Customer Relations, 9(1), 28-38. [Google Scholar] [Crossref]

4. Kumari, S., & Singh, V. A study of consumer buying behaviour towards myntra online shopping. agamya 2022, 346. [Google Scholar] [Crossref]

5. Chodisetty, D. R. C. M., & Sreekanth, M. S. (2022). The Role of Consumer Behaviour Towards Online Shopping--An Empirical Evidence of Amazon, Flipkart., E-Bay, Myntra. The International journal of analytical and experimental modal analysis, 0886-936. [Google Scholar] [Crossref]

6. Ota, R., Ray, S. S., & Kumari, M. K. A Study of the Buying Behaviour of the Customers towards Online Shopping: A Special Reference to Myntra. Journal homepage: www. ijrpr. com ISSN, 2582, 7421. [Google Scholar] [Crossref]

7. Saxena, M. S. (2022). ONLINE SHOPPING BEHAVIOR OF FEMALES FOR APPARELS IN INDIA. Digitalization, Innovation Transformation and Sustainability in Business Management and Social Sciences, 102, 102-111. [Google Scholar] [Crossref]

8. Patra, M. N., Mitra, L., & Das, S. K. A COMPARATIVE STUDY OF ONLINE SHOPPING CONSUMER PERCEPTION ON MYNTRA, FLIPKART, AND AMAZON. DIGITAL TRANSFORMATION IN EMERGING BUSINESS ENVIRONMENT, 224. [Google Scholar] [Crossref]

9. Udupa, A. R., & Nagoji, S. (2023). A Study on Consumer Behaviour towards Online Apparel Shopping. Modern Research in Consumer Behaviour and Marketing Research, 68. [Google Scholar] [Crossref]

10. Gaur, M. H., & Singh, P. Analyzing Consumer Buying Behavior on Myntra: A Study of Online Shopping Trends. [Google Scholar] [Crossref]

• Investigating the Performance of Colour Oxide on the PS/CNSO Oil Paint Production
• Real-Time Fabric Defect Detection Using a Lightweight Deformable YOLO Network
• Recent Trends in the Stock Market: An Analytical Study of Market Dynamics, Investor Behaviour, and Technological Influence
• Evaluation of Structural Dynamics and Equilibrium State, with Case Study of Large Cantilever Projection for a 10- Storey Reinforced Concrete Building in Lagos, Nigeria.
• Multi-Criteria Evaluation of AI-Based Adaptive Learning Platforms in Global Higher Education: A Fuzzy AHP Perspective