Wildlife Conservation Awareness Through Convergence of Media and Performing Arts
Authors
Abhishek.N
Research Scholar Journalism and mass communication Manasagangothri, University of Mysore-570006 (IN)
Prof.N Mamatha
Research guide Journalism and Mass CommunicationManasagangothri, University of Mysore-570006 (IN)
Article Information
DOI: 10.51583/IJLTEMAS.2026.150500210
Subject Category: Wildlife Conservation
Volume/Issue: 15/5 | Page No: 2620-2628
Publication Timeline
Submitted: 2026-06-15
Published: 2026-06-15
Abstract
Wildlife conservation is a critical global issue, demanding innovative approaches to raise awareness and inspire action. This abstract explores the synergistic potential of media convergence and performing arts in fostering wildlife conservation awareness. By integrating various media platforms—such as social media, documentaries, and digital campaigns—with the dynamic and emotive power of performing arts—including theater, dance, and music—this approach leverages the strengths of both fields to create a compelling and immersive educational experience. Media convergence allows for the broad dissemination of information, reaching diverse audiences and facilitating interactive engagement. Social media campaigns, virtual reality experiences, and online documentaries can vividly depict the beauty and plight of wildlife, while providing accessible educational resources and real-time updates on conservation efforts. Meanwhile, performing arts offer a unique, visceral connection to these issues. Through emotionally charged performances, artists can evoke empathy, highlight the cultural significance of wildlife, and dramatize the urgent need for conservation.
Keywords
wildlife, wildlife conservation, performing arts, media
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References
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